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I. Who is responsible for the processing and who can I contact?

The controller for the processing of your personal data (hereinafter: data) is

engelbert strauss AB
Valhallavägen 185
115 53 Stockholm

You can find further contact details for the controller in the imprint.

If you have any questions, complaints or suggestions regarding data protection or if you want to obtain access to your personal data, please send an email to or a letter to the above address with the addition “Data Protection”.

II. Which data is processed?

1. Orders

We use data which you provide us with in the course of the order process (e.g. name, addresses, email addresses, bank details) to fulfil contracts or execute precontractual measures. We may also process the data you provide in order to inform you of other interesting products from our portfolio.

Why is this data processed?

Order processing: We process this data for purposes relating to accepting orders, shipping, billing, payment processing, customer service, debt collection and, where applicable, executing or defending against legal claims arising from the supply relationship. The legal basis is Article 6 (1)(b) GDPR. External service providers (call centre agencies) support us with order processing. These process your data exclusively according to our instructions and not for their own purposes. Should you fail to pay bills despite repeated reminders, we will, if necessary, transmit data to debt collection agencies for the purpose of fiduciary collection; the legal basis is also Article 6 (1)(f) GDPR.

Shipping of ordered goods: We cooperate with various transport companies in shipping the ordered goods. We forward the data required to deliver the ordered goods to these transport companies. If you order goods from third party vendors (additional purchase products), we may forward your data to these vendors for the purpose of direct shipping. Legal basis: Article 6 (1)(b) GDPR.

Credit check: We generally provide you with various payment options. If you choose an insecure payment method (e.g. purchase on account), we have a legitimate interest in protecting ourselves from possible defaults on payment. We may therefore obtain creditworthiness information from Creditsafe i Sverige AB, Box 320, 401 25 Göteborg before allowing you to use these payment methods. For this purpose, we will transmit the personal data required for a credit assessment and use the information received on the statistical likelihood of a payment default for a balanced decision on the justification, execution or termination of the contractual relationship. The credit check may include probability values (score values) calculated on the basis of scientifically recognised mathematical and statistical procedures, taking address data, among other things, into account. Your interests worthy of protection will be taken into account in accordance with legal requirements. We will allow you to use your desired payment method regardless of your score value. Legal basis: Article 6 (1)(f) GDPR.

Fraud prevention: The personal data you submit may be used in order to verify particularly unusual order processes. We have a legitimate interest in doing this because we wish to avoid payment defaults and to protect customers from misuse of their personal data. We carry out fraud prevention ourselves or with the help of external service providers. The latter process your data exclusively according to our instructions and not for their own purposes. Legal basis: Article 6 (1)(f) GDPR.

Advertising: We process your data for the purposes of sending email advertising, if you provided us with your email address when ordering, and print advertising. In this way, we make sure that you receive catalogues tailored to you in addition to the main catalogue. The legal basis is Article 6 (1)(f) GDPR. We have a legitimate interest in sending our customers direct advertising within the legally allowed scope.

You may object, free of charge, to the use of your data for direct marketing purposes without incurring transmission costs other than the basic tariffs. You can object by emailing or by post with the addition “Data protection” to engelbert strauss AB, Valhallavägen 185, 115 53 Stockholm.

How long will this data be stored? Do I have to provide this data?

We may store your data for as long as this is necessary in order to fulfil the contract. We may store much of your data until the contract has been fulfilled and thereafter within the usual limitation period. We may store your data for the assertion of or defence against legal claims until the maximum limitation period has expired.

2. Newsletter

You have the option to subscribe to a free newsletter. When you register for our newsletter on our website, the email address you provide will be transmitted to us. You also have the option of receiving a tailored, personalised email newsletter from us. We produce the latter on the basis of the data you provide us for this purpose via the input form.

Why is my data processed?

We process your email address for the purpose of regularly sending our newsletter. After subscribing to the email newsletter, you will receive an email from us with a link to verify your email address. After confirming your email address you may provide more data via a separate input form. We process the data entered here for the purpose of producing a tailored, personalised and sector-specific newsletter.

The legal basis is your consent, which you gave us when subscribing to the newsletter or a personalised newsletter (Article 6 (1)(a) GDPR). The legal basis for sending the newsletter after you purchase goods or services is Article 6 (1)(f) GDPR.

How do I unsubscribe from the newsletter? How long will the data be stored?

If in the future you no longer wish to receive the newsletter, you may withdraw your consent to receive the newsletter at any time via the unsubscribe link in the newsletter or via our unsubcribe form in the online shop under “Newsletter” (for further information on the right of withdrawal see IV.).

The data you provided when subscribing to the newsletter will be promptly deleted after you withdraw your consent or unsubscribe from the newsletter. If you are also a customer of ours, the storage periods given above under II.1 will apply.

Do I have to provide this data?

Our newsletter is a voluntary offer. However, you must provide your email address in order to receive the newsletter. Additional data is required if you wish to receive a tailored, personalised newsletter (e.g. profession/sector for the production of a sector-specific newsletter, surname to address the newsletter to you personally and location for sector-specific campaigns in your geographical area).

3. Online shop

3.1. Website

When you visit this website, we process your IP address, the date and time of your visit, information on the browser you are using, including language setting, and possibly your operating system, the address of the website from which you visited our website (referrer URL) and information on the files you call up. Your browser automatically transmits this data to your Internet service provider and the latter transmits it to us.

Why is this data processed?

We process this data so that you can load our website, for the purposes of analysis and guaranteeing the security of our systems, to optimise our website, and for statistical purposes. This data cannot be assigned to a specific person. The legal basis is Article 6 (1)(f) GDPR. We have a legitimate interest in ensuring that our website is correctly displayed on your screen and that we can determine and rectify the causes of disruptions.

How long will this data be stored? Do I have to provide this data?

This data will be stored in log files for a maximum of thirty days. The provision of this data is not mandatory and is also not required in order to conclude a contract. It would, however, not be possible for technical reasons for you to visit our website without this data being processed.

3.2 Cookies

What are cookies?

Cookies are small files containing an identification number. Cookies are stored on your computer or mobile device when you call up our website. When you call up our website, your computer or mobile end device can be recognised using this identification number. Cookies cannot run programs or transfer viruses to your computer. They are designed to make our services more user-friendly and more effective.

Which type of cookies does engelbert strauss use?

We use the following category of cookies on our website:

Necessary cookies

Some functions on our website are not possible if cookies are not set. These are required so that the browser is recognised after changing websites. These functions include e.g. the possibility of placing products in the shopping cart or logging into your customer account on our website.

Functional cookies

Functional cookies enable us to record and save your user settings, for instance the selected language, your username etc.

Personal cookies (for analysis and advertising purposes)

In addition, we use cookies to analyse user browsing behaviour. This, for example, allows us to access the following information: entered search terms, frequency the pages are accessed, use of website functions, date and duration of the visit.

The user data collected in this way is pseudonymized using technical measures. It is therefore no longer possible to assign the data to the accessing user. The data is not saved together with other data. The statistical data obtained in this way help us to design our offer in line with interests and to measure the effectiveness of our advertising campaigns.

Why does engelbert strauss use cookies?

We use necessary and functional cookies to make visiting our website an attractive and user-friendly experience. They are also necessary to allow and facilitate the use of certain functions. We also use analysis and advertising cookies to create statistics on the use of our website. The analysis cookies show how our website is used so that we can continuously optimise our services.

The legal basis for the use of necessary cookies is Art. 6 (1)(b) GDPR. Necessary cookies are use to view our website and use basic functions. Functional cookies are used based on Art. 6 (1)(f) GDPR. We have a legitimate interest in making our website user-friendly and improving the quality and content of our website. The legal basis for the use of analysis and advertising cookies is Art. 6 (1)(a) GDPR. We only use these cookies if you have given us consent to do so.

How long will this data be stored?

Some cookies are deleted after the browser session ends (so-called transient cookies, especially session cookies). Other cookies remain on your device and allow us to recognise your computer on your next visit (so-called permanent cookies). You can find out how long they are stored in your web browser’s cookie settings.

Do I have to provide this data? How can I prevent the use of cookies?

There is no obligation to use cookies. You can change how cookies are used at any time by means of the following settings:

Cookie settings

We would like to point out that deactivating cookies may impact on how our website works.

You can also prevent cookies via certain settings in your web browser. You need to make these settings separately for every browser and device that you use. You can also delete set cookies at any time via the web browser or other software programs.

3.3. Website analytics/online advertising

Google Analytics

We use Google Analytics. This is an analytics service by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (Google). It produces pseudonymous user profiles for visitors to our website. Google uses permanent cookies (cf. II.3.2.). The information generated by the cookie concerning your use of the website is processed by Google in the USA. This information is the data named above under II.3.1. Google also processes the search term you used to find our website via a search engine. We use Google Analytics with activated IP anonymisation. Google shortens your IP address within the European Union or the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. You can find further information on Google Analytics on the Google website at:

Why is this data processed?

The data is processed for the purposes of market research and needs-based design of our website. Google processes this data on our behalf in order to evaluate the use of our website and to compile reports for us on activity on our website. Data is processed based on your consent. The legal base for A/B testing and the downstream personalisation is Art. 6 Par.1a) GDPR.

How long will this data be stored? Do I have to provide this data?

The data is retained for a maximum of fourteen months. The provision of this data is not mandatory and is not required in order to conclude a contract with us. You can prevent the storage of cookies and thus the use of Google Analytics in your browser's settings (see II.3.2). You can also prevent the data produced by the cookie from being processed by downloading and installing the plug-in available via the following link:

Universal Analytics

This page also uses Google Analytics (see information on “Google Analytics” above) to provide cross-device analysis of the surfing behaviour of visitors to our website, which is carried out via a user ID. You can deactivate the cross-device analysis of your use by means of your settings (see above, section II.3).

A/B Testing

We use software from SAS AB Tasty, 3 impasse de la Planchette, 75003 Paris. This facilitates so-called A/B Tests and web personalisation. This allows us to analyse how users navigate our web pages. This allows us to regularly improve our offering and make it more interesting for you as a user.

We store cookies (see II.3.2) as well as tracking pixels (invisible graphics loaded when you call up the website) on your computer for this evaluation. Before carrying out analysis we further process the IP addresses in shortened form, which excludes the possibility of relating them directly to persons. We do not combine the IP address transmitted by your browser with other data we have collected.

Why is this data processed?

We process this data in order to optimise our website. The legal basis for A/B testing and downstream personalisation is Article 6 (1)(a) GDPR. We have a legitimate interest in adapting our website by evaluating our website users’ needs and using the results for internal market research.

Do I have to provide this data?

Provision of this data is not mandatory and not necessary to enter into a contract with us. You can prevent analysis via the settings (see above, section II.3). If you prevent cookies being saved, we would like to point out that you may not be able to use all the functions of our website. You can also prevent cookies being saved via the browser settings.

3.4. Creating a customer account

You can create a customer account in our online shop for future orders (“register” - order and create account).

Why is this data processed?

Your customer data is processed here to simplify and accelerate future orders. You can log in with your login details in the online shop after registering. If you log in as a registered customer, your login details will be transmitted to us for the purpose of checking your identity. After you log in with your login details, the customer data we have stored on you will be transferred to any new orders. II.1. otherwise applies accordingly.

We may process the data you provide on registration on the basis of Article 6 (1)(b) GDPR, insofar as this is necessary for the fulfilment of a contract or to execute precontractual measures; clause II.1. applies here. We may also process data which you have voluntarily shared with us on registration according to Article 6 (1)(a) GDPR if you have consented to processing.

How long will this data be stored? Do I have to provide this data?

The data provided in the course of registration will be deleted as soon as you delete your customer account. If you have not logged in for more than two years since your last order, your registration will be deleted. We may be entitled to store it for longer according to II.1. The provision of personal data by registering is not legally or contractually required.

3.5. Contact form and email contact

We process data, which you have entered in our contact form or transmitted to us by email, to allow us to process and answer your query.

We may process data which you enter into our contact form according to Article 6 (1)(a) GDPR, provided that you have consented to processing. If you enter sensitive information into the “message” field containing particular categories of data (e.g. origin, political or religious convictions, union membership, health or sexual data), you also consent to the processing of this data. If you transmit data to us by email, the legal basis is Article (6)(1)(f) GDPR. If you are also a customer of ours, the legal basis is Article 6 (1)(b) GDPR.

This data will be deleted twelve months at the latest after we receive your query, unless we are entitled or obliged to store it for longer due to legal regulations in connection with Article 6 (1)(c) GDPR. If you are also a customer of ours, clause II.1. shall apply as regards storage periods.

The provision of this data is not mandatory and is not required in order to conclude a contract. The use of the contact form does require, however, that you provide an email address, because we cannot reply otherwise. If you provide further data, you do so voluntarily.

III. Is my data forwarded to third parties?

Some data may also be forwarded to the following recipients if this is necessary for the fulfilment of the contract (Article 6 (1)(b) GDPR), we are legally obliged to do so (Article 6 (1)(c) GDPR), or this is necessary in order to safeguard our legitimate interests (Article 6 (1)(f) GDPR):

  • Banks and payment service providers, for payment processing
  • Collection agencies
  • Manufacturers, for the purpose of processing warranty claims
  • Transport companies, postal service providers
  • Prosecution authorities, courts, arbitration boards, auditors, lawyers or tax advisers
  • Insurers, for processing any claims

We may use external service providers to process your data. We have chosen and commissioned these carefully, and they are bound by our instructions and are regularly checked. These service providers include call centre agencies, lettershops and printers, data collection and maintenance agencies, IT service providers and service providers for data carrier destruction. The legal basis is Article 28 GDPR where these service providers are order processors.

IV. Which rights do I have in relation to my data?

You may request information from us concerning whether and how we are processing your data under the conditions set down in Article 15 GDPR. You can demand that your data is corrected and perhaps completed according to Article 16 GDPR. You have the right to ask us to delete your data under the conditions set down in Article 17 GDPR or Article 18 GDPR. Article 20 GDPR gives you the right to receive your data transmitted on the basis of consent or a contract, if processing is taking place automatically. If you so wish and it is technically possible, we will transmit this data to a third party. Your rights may be restricted or excluded by law under particular conditions. You have the right to lodge a complaint with the competent data protection authority at any time.

If we are processing data to safeguard our interests exclusively on the basis of Article 6 (1)(f) GDPR, you have the right to object to the processing of your data for reasons relating to your particular situation. If you do object, we will no longer process the relevant data, unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or processing is intended for the execution of legal claims.

You may also object at any time to the processing of your data for advertising purposes without incurring any costs other than transmission costs according to the basic tariffs. You can object to the sending of advertising emails at any time without charge, e.g. by clicking on the unsubscribe link at the end of such an email. You can also object by emailing or by post with the addition “Data Protection” to the address given under I. above.

If you have consented to the processing of data, you have the right to withdraw your consent at any time. Withdrawing your consent will not affect the legality of the processing which took place prior to the withdrawal. You can object in an email to or by post with the addition of “Data Protection” to the address given under I. above. Data will no longer be processed after you have withdrawn your consent. This does not apply if we are legally entitled or obliged to process it.