Brand News | Engelbert Strauss

Latest News

CI-Factory

HOW STRAUSS WORKS

Behind the scenes of the cult brand

Cult craft-wear: Strauss workpants are iconic – and now come in more than 80 sizes.

BRAND PARTNERSHIP

METALLICA
WORKS

Let's rock!

Three years ago, Strauss and Metallica joint forces to show the world how much workwear can rock. Now it’s about time for new output! In 2022 we bring the much wished for encore – with more designs, more pieces and more utility!

Our designers met up for a special jam session in our CI Factory and created prototypes for workwear which transform every construction site into an energetic Metallica stage.

As Metallica’s official workwear partner, we are going to rock the workplaces around the world for the next two years. And it should be clear what we are listening to while we are doing this.

The Metallica works collection. Coming soon to strauss.com

Find out more

GERMANY

A 'BRAND OSCAR'
FOR STRAUSS

A Golden Branding Iron for a pioneering brand

And the branding Oscar goes to… Engelbert Strauss! We cleaned up at this year’s ‘Marken Gala’ branding awards, held at the Alte Oper in Frankfurt. The prestigious ‘Golden Branding Iron’ honours pioneering brand leaders. We’re delighted. Because we know: brands create value. And we believe a few other things, too:

Branding takes courage.
Branding means metamorphosis.
Branding is magic.
To be continued…

POLAND

OUT POP-UP
IN POLAND

Katowice, here we come!

The Strauss ostrich is heading to Poland. And we’re starting with our new pop-up concept store. Gather on the site of a former zinc smelting plant and try out our QR-code shopping. Explore every product feature from your phone.

VIRTUAL POPUP STORE

Want to test out your color choice virtually? It’s easy. Try the fit with our digital size chart. Just stand in front of the LED wall — let Strauss tech do the rest.

And on top of that, we let you take the store home. Explore the whole pop-up from your mobile device. It’s Virtual Shopping — and a glimpse of the future.

E.S.BAR, BIEBERGEMÜND

„IMPFBURGER“, AUFGEPASST!

Gratis Burger für alle Impflinge & Begleitpersonen!
Sonntag, 12.09., 11:00 - 15:00 Uhr

Erst Pieks, dann Burger. Klar, wir machen’s schmackhaft.

Alle wollen wieder normal – deshalb pusht Strauss die Impfquote (intern wie extern).

An unserer preisgekrönten e.s.BAR gibt’s ein Burger-Menü für Impfling inklusive Freund!

Wähle weise: Fancy Falafel, Camembert oder Cheeseburger klassisch? Pommes, hausgemachtes Eis und Drink packen wir obendrauf.

ICELAND

Evolution now

Strauss knows evolution is eternal

Re-inventing ourselves is an everyday task. Lately, we’ve updated our logo.

The next stop? A journey to Iceland.
You can shoot breathtaking images in this volcanic nation. But the energy of its ice-and-fire landscape had an elemental impact on us. In the Arctic Circle, we felt we’d come home. The reason? Iceland’s constant heartbeat. It’s an island because of evolution. A force of nature, with a pulse to keep moving forwards. We take this energy with us. And we channel it, into brand evolution. The time for evolution is now.

GERMANY

Strauss x
FC Bayern

Masterpieces for the masters

FC Bayern were our first global CI brand partners: they’re Munich’s local, global brand.

Their greenkeepers at the Säbener have placed their trust in Strauss workwear for a long time.

And now, millions of fans around the planet can also walk in the same footsteps – thanks to these super-strong, jointly-branded safety shoes.

Why not score a pair for yourself? We’ll shoot them straight to you from our CI Factory in Schlüchtern, near Frankfurt.

EUROPE

Farmers Cup

Masterpieces from a bird’s-eye perspective

Our professional farmers rocked it: six of the best, competing across Europe. The challenge? Re-create the Strauss ostrich logo at mega-scale.

It was the chance to pull out the agricultural stops. They ploughed. They sowed. They nurtured. And they programmed their GPS-guided tractors.

The results were breathtaking to behold.

But there could only ever be one winner. And thanks to your votes — among those of 10 million Strauss fans — Poland’s Grzegorz Bardowski took the prize home as our European Champion.

EUROPE

UEFA

The ostrich abroad

Rome, Milan or London: when the game’s European, every fan’s heart beats faster. The excitement is back in the stadiums — and we’re there.

As the Official Partner of the UEFA Europa League and the brand new Conference League, our premium workwear portfolio has never had more top-class international reach.

CI-FACTORY

Special Award
Workwear Couture

Opposites attract in a magnetic world

Fashion is a magnet: textile opposites attract. It’s a lesser-known law of the universe.

If workwear is practical, fashion is particular. And if workwear is function, fashion is form.

Great clothes find a way to be all of these things. And that’s what we celebrated at Frankfurt Fashion Week, with the Strauss Special Award for Workwear Couture.

We sought the best from a new breed of tailoring artists. A fresh generation, able to mix head and heart. Combining imaginative freedom with first-rate ability.

Fifteen finalists created ‘magnetic’ statement pieces using the contents of a Strauss Mystery Toolbox, presented at the European Fashion Award FASH.

Competing on a range of criteria, they worked to knock our socks off in terms of craftsmanship, functionality, innovation, sustainability, and potential for long-term development.

Everyone blew us away. Especially the ultimate winner, Juan Montes.

BIEBERGEMÜND

About Strauss

Europe’s leading work and utility wear company

Our products have gained a cult following, establishing Strauss as one of the continent’s best loved lifestyle brands.

With sales for 2019 exceeding 1 bn, Strauss is now one of Germany’s top five retailers online Headquartered 50 km north west of Frankfurt, we employ over 1 400 people in our home nation. We manufacture in 31 countries, with a strong presence in Southeast Asia.

A leader in custom branding for decades, we recently invested 200 m in a new CI Factory near Strauss HQ Here, our family owned company uses leading edge logistics, laser technology, and robotics to customize shirts, shoes, workpants, and more in the colors and styles of clients’ corporate identities.

Strauss has already caused a sensation with extraordinary partnerships in sports and entertainment including collaborations with global stars such as the rock band Metallica and the Hollywood Stuntmen’s Association.

The company’s strategic direction in sports sponsorship focuses on the premium sector Strauss is the official partner of the German national football team and the DFB Cup, official partner of FC Bayern Munich and presenting partner of the Champions Hockey League The iconic Strauss ostrich also adorns the FIFA 21 InGame boards and supports the esports player foundation as a kit supplier and promoter of young talent.

BAD ORB

ALEA PARK

A Corporate Resort? It sounds luxurious — and it is

We’re building a luxury nest for our ‘ostriches’, complete with a spa, gym, and fitness centre. The look-and-feel will be cosmopolitan: a mix of high-end architecture and organic forms, blending the best craft skills with the natural environment.

And if you’re looking for an ultra-modern meeting space, our new venue is the perfect location for slick conferences and smart strategy sessions. What’s more, you and your guests can enjoy award-winning dining at our own on-site restaurant, Strauss Ivy. When the bird is in balance, so is our brand.

Latest News

Chattogram

PROUDLY
MADE IN
BANGLADESH

Strauss is committed sustainably

Strauss believes in Bangladesh and its people, and have had strong links here for a decade and a half.

Latest News

Iceland

Evolution
now

Strauss knows evolution is eternal

Re-inventing ourselves is an everyday task. Lately, we’ve updated our logo. The next stop? A journey to Iceland. You can shoot breathtaking images in this volcanic nation.

BRAND PARTNERSHIP

METALLICA
WORKS

Let's rock!

Our designers met up for a special jam session in our CI Factory and created prototypes for workwear which transform every construction site into an energetic Metallica stage.

As Metallica’s official workwear partner, we are going to rock the workplaces around the world for the next two years. And it should be clear what we are listening to while we are doing this.

The Metallica works collection. Coming soon to strauss.com

Find out more

GERMANY

A 'BRAND OSCAR'
FOR STRAUSS

A Golden Branding Iron for a pioneering brand

Branding takes courage.
Branding means metamorphosis.
Branding is magic.
To be continued…

POLAND

OUT POP-UP
IN POLAND

Katowice, here we come!

VIRTUAL POPUP STORE

E.S.BAR, BIEBERGEMÜND

„IMPFBURGER“, AUFGEPASST!

Gratis Burger für alle Impflinge & Begleitpersonen!
Sonntag, 12.09., 11:00 - 15:00 Uhr

ICELAND

Evolution now

Strauss knows evolution is eternal

GERMANY

Strauss x
FC Bayern

Masterpieces for the masters

FC Bayern were our first global CI brand partners: they’re Munich’s local, global brand.

Their greenkeepers at the Säbener have placed their trust in Strauss workwear for a long time.

EUROPE

Farmers Cup

Masterpieces from a bird’s-eye perspective

EUROPE

UEFA

The ostrich abroad

Rome, Milan or London: when the game’s European, every fan’s heart beats faster. The excitement is back in the stadiums — and we’re there.

As the Official Partner of the UEFA Europa League and the brand new Conference League, our premium workwear portfolio has never had more top-class international reach.

CI-FACTORY

Special Award
Workwear Couture

Opposites attract in a magnetic world

BIEBERGEMÜND

About Strauss

Europe’s leading work and utility wear company

BAD ORB

ALEA PARK

A Corporate Resort? It sounds luxurious — and it is

Latest News

Biebergemünd

About
Strauss

Europe’s leading work and utility wear company

Our products have gained a cult following, establishing Strauss as one of the continent’s best loved lifestyle brands.

Latest News

EUROPE

UEFA

The ostrich abroad

Rome, Milan or London: when the game’s European, every fan’s heart beats faster. The excitement is back in the stadiums — and we’re there.

BRAND PARTNERSHIP

METALLICA
WORKS

Let's rock!

Our designers met up for a special jam session in our CI Factory and created prototypes for workwear which transform every construction site into an energetic Metallica stage.

As Metallica’s official workwear partner, we are going to rock the workplaces around the world for the next two years. And it should be clear what we are listening to while we are doing this.

The Metallica works collection. Coming soon to strauss.com

Find out more

GERMANY

A 'BRAND OSCAR'
FOR STRAUSS

A Golden Branding Iron for a pioneering brand

Branding takes courage.
Branding means metamorphosis.
Branding is magic.
To be continued…

POLAND

OUT POP-UP
IN POLAND

Katowice, here we come!

VIRTUAL POPUP STORE

E.S.BAR, BIEBERGEMÜND

„IMPFBURGER“, AUFGEPASST!

Gratis Burger für alle Impflinge & Begleitpersonen!
Sonntag, 12.09., 11:00 - 15:00 Uhr

ICELAND

Evolution now

Strauss knows evolution is eternal

GERMANY

Strauss x
FC Bayern

Masterpieces for the masters

FC Bayern were our first global CI brand partners: they’re Munich’s local, global brand.

Their greenkeepers at the Säbener have placed their trust in Strauss workwear for a long time.

EUROPE

Farmers Cup

Masterpieces from a bird’s-eye perspective

EUROPE

UEFA

The ostrich abroad

Rome, Milan or London: when the game’s European, every fan’s heart beats faster. The excitement is back in the stadiums — and we’re there.

As the Official Partner of the UEFA Europa League and the brand new Conference League, our premium workwear portfolio has never had more top-class international reach.

CI-FACTORY

Special Award
Workwear Couture

Opposites attract in a magnetic world

BIEBERGEMÜND

About Strauss

Europe’s leading work and utility wear company

BAD ORB

ALEA PARK

A Corporate Resort? It sounds luxurious — and it is

METALLICA
WORKS

Service

Company

Information

Payment methods

Language selection

METALLICA WORKS

Service

Company

Information

Payment methods

Language selection

METALLICA
WORKS