Brand News


Highlights


© 2024 Mexican National Team™. All rights reserved.

Brand Partnership

HOW FÚTBOL WORKS


STRAUSS is the Official Partner of the Mexican National Soccer Team

The “Beautiful Game” is headed West, and we’re along for the ride. STRAUSS is now the official partner of “El Tri” – the fervently celebrated Mexican National Soccer Team.

Brand Partnership

HOW CHAMPIONS WORK

Strauss is the Official UEFA EURO24™ Workwear Partner

The Final Countdown: STRAUSS is here to kick-off the European Championships How Champions Work – STRAUSS is the Official UEFA 2024™ Workwear Partner

Brand Partnership

STRAUSS X LOS ANGELES FC

STRAUSS is the Official Workwear Partner of LAFC

The momentum of this major workwear player is headed West: STRAUSS is the Official Workwear Partner of Los Angeles FC!

Brand Partnership

STRAUSS SHOWREEL 24

What has happened so far.

The bird flies. We move on. Westwards. Upwards. Always forwards. Much has come. More will come.

Latest news


Brand Partnership

SUPER BOWL AHEAD

Strauss and NFL present partner collection.

Great things to come: The kick-off for the official Strauss X NFL partner collection is coming soon! With these pieces we are looking forward to the Super Bowl LVIII in Las Vegas.

LOS ANGELES

ENGELBERT STRAUSS, INC. OPENS STORE IN LOS ANGELES

Cult workwear for Hollywood

The Strauss brothers expand to Hollywood! Engelbert in the City of Angels: Finally, the bird is also available for US fans.

Brand Partnership

NFL X STRAUSS

Strauss is Official Workwear Partner of the NFL

Next move: Strauss is now Official Workwear Partner of the NFL! Millions and millions of fans worldwide celebrate the biggest football league in the world - Strauss is part of it and brings the American football euphoria to Europe.

Brand Partnership

365 UNTIL KICK-OFF


First official Strauss UEFA EURO 2024™ pieces.

Countdown to kick-off: in one year, the EURO is coming to the home of the bird!

Brand Partnership

FAST & FURIOUS X STRAUSS


Universal equips movie production crew with Strauss.

High speed and high performance: The crews on Fast & Furious film sets will be wearing Germany's quickest ostrich from now on.

Biebergemünd

STRAUSS X SUPER MARIO


The cult bird and Super Mario join forces.

Strauss and Nintendo present the Strauss X Super Mario Family Collection.

Biebergemünd

FULL STEAM AHEAD


2023 will be fast.

We will be making the most of the new year dynamic: full speed ahead!
Our turbo: technology.
Our approach: creating tomorrow's world.
We are sounding out the potential of physics.

Biebergemünd

Viva Botanica


The world's first 100% biodegradable work trousers - made from banana fibre.

Strauss presents: our first fully biodegradable workpants.
With tough canvas fabric made from organic hemp and cotton.
Banana-fibre reinforcements. And accessories made from bamboo.

Germany

UNITED WORKS


Strauss is official Workwear Partner of UEFA EURO 24™ in Germany

It’s kick-off for the next big thing: The Euros are coming home.

Iceland

PHYSICS
AT WORK


Strauss makes clothing. Strauss has impact.

That's what we work towards: power and form. Hot and cold. Creation and transition.

Biebergemünd

THE SIXTH
DIMENSION


Turbocharging technology:

Iceland

SHINE ‘N SHELTER


Iceland's polar force flows in our Autumn/Winter Collection

These new styles blend textures and mix up materials. In shiny or matt, for comfort and strength.

Chattogram

PROUDLY MADE IN BANGLADESH


Strauss har ett hållbart engagemang

År 2006 började det med shirts – idag bedriver vi tillverkning på högsta textila nivåmed våra samarbetspartners!

CI-Factory

HOW STRAUSS WORKS


Bakom kultvarumärkets kulisser

Hantverkarkult: arbetsbyxan från Strauss är ikonisk – och den finns i mer än 80 storlekar!

Biebergemünd

About Strauss


Europe’s leading work and utility wear company

Our products have gained a cult following, establishing Strauss as one of the continent’s best loved lifestyle brands.

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